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Registered in UAERising DemandFMCG B· MediumRice
Uncle Ben's Basmati Rice 5kg
Mars Food (Uncle Bens)
Thailand
Registered and available — direct import saves 30% margin
Business Paths
Local Trade
No import compliance needed
Buy from a local UAE distributor or wholesaler and resell to shops or institutions.
Distributors: متوفر في مستودعات الجملة في القوز والمفرق
Wholesale→Retail margin:+16%
Direct Import
Brand registered — simplified process
Import directly from manufacturer or regional distributor at lower cost. Brand is already UAE-registered — no new registration needed.
Get reseller authorization from brand owner
Customs clearance using HS code
HS Code: 1006.30
Savings vs local wholesale:+41%
Thinking about repackaging?
If you want to import the raw material in bulk and repackage under your own brand, use the Repackaging Calculator.
Repackaging CalculatorMarket Analysis
Opportunity Score
45/100
Gross margin (wholesale→retail)+16%
Direct import savings+41%
Wholesale price/carton110 AED
Retail price/unit32 AED
Product Specifications
HS Code1006.30
Unit Size / Carton5kg × 4
Units per Carton4 units
Shelf Life24 months
Storage Conditions10–25 °C
Barcode TypeEAN-13
Certifications
ESMAISO 22000
Market Signals
45
/100
Demand
55
/100
Supply
45
/100
Market Gap
Estimated data — can be refreshed from dashboard
FMCG Velocity Standard
ABC velocity classification — UAE market
BCLASS
Velocity Score55/100
0C|B|A100
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21 days
Turnover Days
avg to sell 1 carton
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8
Units/Week/Store
per store estimated
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75%
Market Penetration
of UAE retail outlets
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17
Cycles/Year
inventory replenishment times
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Class B — Medium Velocity Product
Medium-velocity rice — peak sales during Ramadan and seasons
30–60 day stock
Optimal Order Qty
Monthly restock
Storage Tip
Visible spot
Shelf Priority