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Registered in UAEStableFMCG B· MediumBiscuits & Cookies
Nutella 400g
Ferrero
Italy
Steady demand — direct import yields higher margin for wholesalers
Business Paths
Local Trade
No import compliance needed
Buy from a local UAE distributor or wholesaler and resell to shops or institutions.
Distributors: فيريرو الخليج: موزع رسمي في دبي
Wholesale→Retail margin:+31%
Direct Import
Brand registered — simplified process
Import directly from manufacturer or regional distributor at lower cost. Brand is already UAE-registered — no new registration needed.
Get reseller authorization from brand owner
Customs clearance using HS code
HS Code: 1806.90
Savings vs local wholesale:+32%
Thinking about repackaging?
If you want to import the raw material in bulk and repackage under your own brand, use the Repackaging Calculator.
Repackaging CalculatorMarket Analysis
Opportunity Score
15/100
Gross margin (wholesale→retail)+31%
Direct import savings+32%
Wholesale price/carton165 AED
Retail price/unit18 AED
Product Specifications
HS Code1806.90
Unit Size / Carton400g × 12
Units per Carton12 units
Shelf Life12 months
Storage Conditions15–22 °C
Barcode TypeEAN-13
Certifications
ESMAHalal
Market Signals
15
/100
Demand
55
/100
Supply
15
/100
Market Gap
Estimated data — can be refreshed from dashboard
FMCG Velocity Standard
ABC velocity classification — UAE market
BCLASS
Velocity Score61/100
0C|B|A100
📅
14 days
Turnover Days
avg to sell 1 carton
🏪
10
Units/Week/Store
per store estimated
🗺️
85%
Market Penetration
of UAE retail outlets
🔄
26
Cycles/Year
inventory replenishment times
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Class B — Medium Velocity Product
Steady family demand Nutella — peaks in Ramadan and holidays
30–60 day stock
Optimal Order Qty
Monthly restock
Storage Tip
Visible spot
Shelf Priority